• About Jon Williams

Jon Williams - The Soil Expert
With 35 years experience in the agricultural industry I launched my own consultancy business in January 2011. The sole aim of the venture is to help farmers reduce their dependancy on bought in fertilizer particularly nitrogen. This leads to immediate reduction in costs.

The aim is to help farmers make use of the biggest asset, which is the soil on their farm. The approach is to use the sciences of chemistry, biology and physics to bring about an improvement in the living eco system ‘The Soil’.

Healthy soil means healthy crops, healthy animals and healthy people. Detailed soil analysis is an essential tool for starting this process. Adding value and making best use of slurry and dung is the key to bring about a more rapid change in soil condition.

Food buyers are showing an increasing interest in the carbon footprint of their suppliers. We believe that we offer a useful tool to assist farmers in working towards lowering their environmental impact and increasing their profitablility.

In times of extreme market volatility investing in your soils will help to build business resilience and ensure a  profitable future for your farming activity.

Farmers using Plocher to treat their slurry are cutting their fertiliser use for example three cuts of silage with only 110 units of N per acre.

Contact Jon Williams on 07831 317 548 or email The Soil Expert.


Jon Williams is passionate about helping farmers reduce soil damage and their fertiliser use particularly nitrogen. The approach is very much soil based science using all the specialities of chemistry, physics and biology as the soil is a living organism which has largely been ignored or taken for granted for years. This involves details soil analysis using the Albrecht Method. This method of farming is out of balance with nature and is proving to be unsustainable.

Alongside the improvement in soil structure, the improvement in soil activity is further enhanced by the amendment of slurry and manure using “Plocher” products which changes the flora of slurry and manure to be more soil friendly thus enhancing the biological activity of the soil.

Jon Williams Jon Williams

The Soil Expert