Jon Williams is passionate about helping farmers reduce soil damage and their fertiliser use particularly nitrogen. The approach is very much soil based science using all the specialities of chemistry, physics and biology as the soil is a living organism which has largely been ignored or taken for granted for years. This involves details soil analysis using the Albrecht Method. This method of farming is out of balance with nature and is proving to be unsustainable.
Alongside the improvement in soil structure, the improvement in soil activity is further enhanced by the amendment of slurry and manure using “Plocher” products which changes the flora of slurry and manure to be more soil friendly thus enhancing the biological activity of the soil.